"By Symbols men have ever sought to communicate
to each other those thoughts which transcend the limitations of language."
Manly Hall
The Importance of Symbols
Our logo taps into the symbolism of the Magician card in the Tarot,
the card of creative power, skill, dedication and persistence in order to achieve mastery.
Above his head is the Lemniscate infinity sign, the symbol of the balance between the opposites, the state of harmony where mystical awakening happens, by embracing the duality found everywhere in this World.
The Magician has both arms outstretched in opposite directions, one towards the sky, to connect to the Universal Wisdom, the other towards the Earth, to channel these Universal Principles into the material World.
Around his waist is the Ouroboros, the circle made by the snake eating its tail, also a symbol of the Universe, of eternal cycles and continuous renewal.
Entrepreneurship blends essential elements: the Wand represents passion, risk-taking, and courage; the Sword embodies analytical thinking and logic; the Cup symbolizes creativity, intuition, and emotion. Yet, none of these flourish without the grounding force of the Pentacle, signifying earth, determination, sustainability, and perseverance.
Architecture, Art and Hardware have always been full of Symbolism.
Not only through iconography representing mythological heroes, animals, plants and patterns but also through Sacred Geometry, mathematical proportions or references to astronomical cycles. Symbols connect us with the Collective Wisdom, with the Laws that rule the Universe.
Our logo taps into the symbolism of the Magician card in the Tarot,
the card of creative power, skill, dedication and persistence in order to achieve mastery.
The Magician has both arms outstretched in opposite directions, one towards the sky, to connect to the Universal Wisdom, the other towards the Earth, to channel these Universal Principles into the material World.
Above his head is the Lemniscate infinity sign, the symbol of the balance between the opposites, the state of harmony where mystical awakening happens, by embracing the duality found everywhere in this World.
Around his waist is the Ouroboros, the circle made by the snake eating its tail, also a symbol of the Universe, of eternal cycles and continuous renewal.
These symbols have been entwined as to reflect the initials of the founding love story behind van Cronenburg, fuelled every day by the passion of creating lasting beauty.
