It will be found, in fact, that the ingenious
are always fanciful, and the truly imaginative
never otherwise than analytic

Edgar Allan Poe
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Product Development

From the first pencil stroke of a preliminary design, to the technical 3D drawing, and mock up: the creation of a new piece of hardware involves many steps – all of which are equally important, as the final piece has to last for a lifetime.

The close bond between art and innovation permeates every department at van Cronenburg

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The van Cronenburg product design team provides the clients with an exceptional service in translating a creative intent into the technically and aesthetically best solution.

This includes 3D rendering and simulating use and anticipating possible wear in the most complex configurations.

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When van Cronenburg was commissioned to realize the new Centre Pull of the legendary Winery van Volxem, the owner insisted that all the process steps would be executed by hand, reflecting the unique character of the Weingut.

Translating the existing Windrose design on the wine labels into a 3D work of art involved different steps, from hand sketches to a hand sculpted and hand turned prototype.

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"The close bond between art and innovation
permeates every department at van Cronenburg"